1. Understand and apply the First Amendment principles and the law appropriate to professional practice;
2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
3. Demonstrate an understanding of diversity of groups in a global society in relation to communications;
4. Understand concepts and apply theories in the use of presentations of images and information;
5. Work ethically in pursuit of truth, accuracy, fairness and diversity;
6. Think critically, creatively and independently;
7. Conduct research and evaluate information by method appropriate to the communications profession in which they will work;
8. Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve;
9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate styles and grammatical correctness;
- Apply basic numerical and statistical concepts;
- Apply tools and technologies appropriate for the communications professions in which they work;
- Understand and demonstrate the ethical use of digital communication;
- Demonstrate an understanding of the principles of entrepreneurship and intrapreneurship;
- Demonstrate an awareness of hearing, language and speech disorders, and other physical abilities and disabilities & their accommodations;
- Apply the principles of effective oral /interpersonal communications in a variety of professional contexts;
- Demonstrate media literacy with a critical understanding of messages in mediated communication.
